Secret Shame?

In the 90's, there was a commercial starring a NFL player named Craig "Ironhead" Heyward, who said that it's ok for men to use body wash. Ever since that commercial, I have used body wash in the shower without questioning my masculinity one bit. However, even today, an attitude persists that only girls can use body wash. I just want to reaffirm that it's not girly to use body wash. If a tough guy named "Ironhead" can use it, then why can't a tough guy named "Steelman."
Furthermore, there are some products that have different names depending on which sex is using it. For example, men wear shirts while women wear blouses. Women wear bras and men wear bros. Women use purses and men...well, men should not use purses under any circumstances. The point is that, in the shower, women use a loofah but men use a sponge. Men do not use loofahs. That would be like a man saying he wears a blouse. In conclusion, I'm not ashamed, but proud to use body wash with my sponge.